Why Most Media Pitches Get Ignored?

Today's media cycle moves at lightning speed, making it harder than it looks to get a journalist's attention. It's not just about finding the right journalist to write to, but also about what you say and how you say it, which will make them want to cover your story.

The harsh truth is that journalists receive thousands of emails every day. When writing your pitch, consider this and make every word intentional, all the way down to the sign-off. To give an example, use a call to action, I often use this sign-off:

Looking forward to your response,

Shahni

There are many different pitching methods and strategies to get the attention you want from journalists. Another consideration that pairs well with my first point is to make the subject line thought-provoking when pitching over email.

You can do this by posing a question:

Could This Be Tech's Next Big Breakthrough?

Or by making a statement:

This Could Be Tech's Next Big Breakthrough

Another tip I've learned over the years is to keep your subject line between 6 to 8 words. Usually, that is all the receiver sees before their inbox automatically imposes an ellipses.

And I know I've already said something like this multiple times, but again...

Most Media Pitches Get Ignored. So, Here’s How to Make Yours Stand Out.

Let’s face it: most media pitches end up in the trash.

Why?

Because they don’t stand out. If you want your pitch to demand attention, you need a strategy that combines creativity, clarity, and connection.

We've already talked about the small details, and now it's time to get to the meat of the pitch.

Here’s my go-to formula for crafting pitches that get results:

🎯 The Hook:

Your opening line is your first impression—make it count! Start with a bold fact, a provocative question, or a newsworthy announcement that grabs attention.

💡 The Value Proposition:

Journalists want stories that resonate with their audience. Clearly articulate what makes your pitch unique and why it matters. Focus on the benefits and the impact of your story.

🤝 Personalization:

Take the time to research the journalist’s interests and recent work. Show them why your story is a perfect fit for their beat. A personalized pitch always outshines a generic one.

Always remember that a successful pitch isn’t just about selling your story. It’s about creating a meaningful connection. When you make the journalists’ job easier and their content better, you’re on your way to success.